Every content marketing agency’s goal is not only to create content, but to make it as engaging as possible. We’ve handpicked a few tips to direct how companies should interact with their agencies so that they can get the biggest bang for their buck!
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Despite the total Facebook domination when it comes to social media marketing in Bulgaria, the growing popularity of Instagram started to improve the use of the platform for brand communication purposes. The increasing number of active users creates the opportunity to reach and engage with new potential clients as long as you know how to achieve this result. We, as a content marketing team and active users, decided to give you some hints about the 3 fundamental steps which you have to follow if you want to perform well on Instagram.
In April we created an infographic for the Netherlands embassy in Sofia - "Why Bulgaria is a top destination for Dutch entrepreneurs", using data from the Global Entrepreneurship Report and other sources. Even if you’re not a Dutchman, you will find some really useful information about the Bulgarian entrepreneurial environment and its main advantages.
To get your brand where it needs to be, it’s not always about how complex your marketing strategy is or how many communication channels you spread your message across. It’s no secret that the era of push marketing has been dead for a while now.
Despite the date on the calendar – 1st of April, today we have a serious reason to celebrate something else, along with April fool’s day. The occasion? Today we blow two candles on TriplePro’s birthday cake.
One of the most intriguing and yet challenging parts of being a brand story teller is having a client with a clearly segmented target group. This gives us the opportunity to explore its characteristics, its way of communication and to learn the intricacies of speaking its language.
In summer 2015 we made the impulsive decision to start the Hidden Cash movement in our city. Soon after that, colorful envelopes with 50 leva inside them started to appear at different spots in downtown Sofia. We developed the general idea by adding a charity element – we donated the equivalent of the money founded in the envelopes to a NGO or a cause, chosen by the founder. Our main goal was to boost the message of different charity campaigns and encourage young people to take an active part in them.
Marketing practices in Europe have kept pace with global ones and have embraced content creation and distribution as a core technique for reaching potential customers. Having this in mind, our team created an infographic which presents all the clear benefits your business can derive when using content marketing.